TransluSense wins big at CES

Print Article

Mark Collins, one of the investors behind local tech company TransluSense, answers questions for the cameras of the SyFy Channel. (Courtesy photo)

SANDPOINT — Local tech company TransluSense proved it could go toe-to-toe with the big boys at this week’s 2013 Consumer Electronics Show in Las Vegas.

Facing down technology giants like Samsung, HTC and Lenovo — companies that boast thousands of employees and control huge amounts of resources — the small Sandpoint business stole the show at the convention’s Last Gadget Standing competition with its Luminae Keyboard. The innovative keyboard took first place during the live event, providing company representatives with a windfall of curious tech reporters and publicity.

“We’re really excited about how well the week went,” said David Rogers, the company’s vice president of global operations. “We’ve been able to talk to a lot of people.”

As is typical at the massive technology trade show, around 50 companies entered their slickest products to compete for either the live event prize or an online popular vote. After judges narrowed that number down to the top 25 items, the products went online, allowing individuals to cast their vote for their favorite gizmo. Finally, the top 10 finalists had the chance to pitch their product before a packed audience of about 500 individuals. The winner of the live event was selected by an applause-o-meter — microphones situated strategically around the room to measure the strength of applause. TransluSense representatives edged out nearest competitor the Misfit Shine for the victory.

TransluSense’s David to its competitors’ many Goliaths was the Luminae Keyboard. The sleekly designed keyboard is an easy attention-grabber with its futuristic aesthetic, but it does more than just look good. It uses touch technology and a light-based interface to create an endlessly customizable computing tool. Users can swap buttons, trackpad areas and light configurations to interface exactly how they want with their computer. The end result is about as compellingly science-fiction-made-reality as it gets.

“Move over ‘Minority Report,’ because the future is now,” CES judge Avram Piltch said.

Between the victory at the Last Gadget Standing competition and their booth presence on the showroom floor, TransluSense representatives were able to attract plenty of media attention. Tech writer Terrence O’Brien authored a post covering the device for the popular blog Engadget, and company representatives gave several interviews for TV spots on channels like Discovery.

Overall, Rogers estimates that company representatives talked with around a dozen media professionals in addition to the many regular show floor visitors.

“That’s just the kind of exposure a small company like ours is looking for,” Rogers said.

Print Article

Read More News

Over 120 people buried by massive southwest China landslide

AP

June 24, 2017 at 2:57 am | BEIJING (AP) — More than 120 people were buried by a landslide that caused huge rocks and a mass of earth to come crashing into their homes in a mountain village in southwestern China early Saturday,...

Comments

Read More

The Latest: Iran condemns plot targeting Mecca

AP

June 24, 2017 at 12:04 am | RIYADH, Saudi Arabia (AP) — The Latest on a foiled plot targeting the Grand Mosque in the holy Muslim city of Mecca in Saudi Arabia (all times local): 10 a.m. Saudi Arabia's regional rival Ir...

Comments

Read More

Suicide bomber blows himself up as Saudis foil Mecca plot

AP

June 23, 2017 at 9:53 pm | RIYADH, Saudi Arabia (AP) — A suicide bomber blew himself up near the Grand Mosque at Mecca as police disrupted a plot to target the holiest site in Islam just as the fasting month of Ramadan ends, S...

Comments

Read More

Ready, set, code: Pair teaches you how

June 23, 2017 at 12:00 pm | Bonner County Daily Bee SANDPOINT — Chris Nicolls and Isaiah Grey grew up in North Idaho, have known each other since their teens, and have worked on a few projects together in the past. Ultimately, the partnership stuck an...

Comments

Read More

Contact Us

(208) 263-9534
PO Box 159
Sandpoint, ID 83864

©2017 Bonner County Daily Bee Terms of Use Privacy Policy
X