SANDPOINT — Trying to get the most out of your business, online? We all know that it can be exhausting and confusing. However, there is help.
Monarch Marketing LLC recently opened its doors offering the small and mid-size business owner ease and frustration-free website/social media/everything online management and optimization.
Zach Carothers and Joab Logan grew up in Sandpoint, and Keenan O’Hern is from Sisters, Ore. The three men met during their college years. While Carothers and Logan made their way home to Sandpoint, O’Hern eventually joined them, opening Monarch Marketing in April. The team focuses on digital marketing. More specifically, search engine optimization, digital advertising, social media marketing, research and strategy, and responsive website development.
“We use those four channels and monitor their digital presence based on what we see through our due diligence,” Carothers said. The objective is to attract visitors to a business website as he or she searches for products, services, or information relevant to that business.
“The main purpose of what we are doing here is stabilizing and enhancing a business’ digital presence,” he said.
Logan mentioned that search engines read websites on a number of different levels.
“As a business, it is crucial to be on the top of any search engine (Google, Yahoo, Bing, etc.) to ensure you aren’t losing out on potential consumers. To do this, we go in and optimize the backend of websites and target specific consumers or audiences using various techniques,” Logan said.
O’Hern operates an office out of Portland as well as Sandpoint and said that the nature of digital marketing is a fairly new concept, and our local area appears to be several years behind Portland when it comes to this specific technology.
“The small-town aspect was a huge part of why we did this – why we opened here in Sandpoint,” O’Hern said. “It was our small-town roots that gave us the basis for starting the company. All three of us realized that there is a lot of marketing out there, and it doesn’t need to be confusing.”
Carothers mentioned that aside from assuring that a business website is “seen,” Monarch Marketing tracks, monitors, and projects what consumers are doing or viewing.
“There are a lot of different pieces that go into this jigsaw puzzle, and this puzzle is always changing” Logan said.
“Everything online has a similar but different algorithm (criteria) that determines whether something is relevant. These algorithms regularly change, so it is our job to adjust accordingly”
Monarch Marketing also focuses on helping cause-driven organizations make a larger positive impact on the world. For example, after connecting with a passionate company rooted in North Africa, they instantly felt a connection to their cause. The company manufactures custom, high quality fishing rods, in an economically downtrodden area, to provide stimulus to the area along with their product.
“We saw that they are more than just a fishing rod company, they had a passionate desire to hire locals and that is something we, as a company, align with. Using a business to do the most good possible for the world,” Logan said.
This year 20 new job positions are expected to be provided in the North African headquarters.
Monarch Marketing will be conducting a seminar on services they offer on Tuesday, October 23, from 11:30 a.m. to 1:30 p.m. at Kokanee Coffee, 509 Fifth Avenue.
“We will be explaining all of this and give an overview of the general terms of the language,” O’Hern said. “We have a lot of cool tools that anyone can use to do a little bit of digital marketing on their own.”
Information: Monarch Marketing, monarchmarketingllc.com, email at firstname.lastname@example.org, or 208-917-4077