Global expansion brings new Euro HQ, executives

SANDPOINT — Kochava, the mobile attribution, analytics and optimization company, today announced it is officially tracking mobile ad campaigns for customers in all 195 countries recognized by the U.S. Department of State with language and currency support. This impressive global coverage has driven the company to expand its executive team as well; announcing Monday new offices in Dublin and four new executives in support of booming expansion across the globe, according to businesswire.com.

The world’s leading businesses and brands depend on real-time access to mobile advertising campaign data, and Kochava provides unparalleled insight into this data for the largest social media, gaming, pharmaceutical, retail, on demand content, and media companies in the world. The company’s consistent 300 percent year-over-year customer growth has been impressive, demanding Kochava add to all facets of the team; from employees to global office space. As its customer base has spread across the world, Kochava has localized its platform with language and currency support for its global customer clientele.

This fall, Kochava will open its European headquarters in the heart of Dublin, a location selected for its strong tech ties and high quality of life for employees. Following the June Brexit decision, Dublin is the sole remaining English-speaking capital in the European Union, where according to IDA Ireland, tech companies already employ more than 80,000 people. Tech giants from Amazon, Facebook, and Google, to Airbnb, eBay, and Twitter, already have European headquarters in Dublin, near the city’s “Silicon Docks,” and a neighborhood called “Googletown” where Google’s large campus is located.

“Kochava has found a perfect fit for our new European headquarters in Dublin,” says Kochava CEO Charles Manning. “With a young, tech-savvy population of native English-speakers and the lowest corporate tax in Western Europe, Dublin presents an attractive mix of talent and government support, along with progressive licensing policies for intellectual property rights and R&D tax credits. Combine these factors with the concentrated IT ecosystem gathered in Dublin and it’s clear to see that a tech utopia is being built. Kochava is excited to become a contributing member of the European tech hub that is Dublin.”

Promoted from his previous role as head of Kochava Singapore, Jaime Ocampo is now the general manager for Kochava APAC, running operations for South East Asia, Australia, New Zealand, Korea, and Japan.

With more than 25 years of IT industry experience, and a strong background in overseas software and Internet business management, Jeff Chai joins Kochava in the company’s China office. Chai takes responsibility for the Kochava China business unit, leveraging his experience managing Lenovo for the past seven years.

Tasked with helping Kochava customers to better understand the efficacy of their mobile marketing efforts, Grant Simmons joins Kochava as director of client analytics. Simmons comes to Kochava from Oracle Data Cloud where he served as head of retail analytics working with 1,500-plus retail directors, VPs, CMOs, and agencies to develop individualized test-and-learn strategies. Prior to Oracle, Simmons served on the client-side, as VP of Direct Marketing at Body Central, and DVP of Ecommerce at Coldwater Creek. Simmons brings more than 16-years of experience in direct performance based marketing to his role at Kochava.

With exponential growth in Europe, Kochava turned to Fred Thuard to support the company’s continued expansion across EMEA..

Kochava offers a unique, holistic and unbiased approach to mobile attribution and analytics for connected devices. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information.

Information: www.kochava.com